OK. Stop the press. It’s a new ‘season’ for fashion.
Thank-you oh so kindly to those nice chapsters at Asos who sent me the latest copy of their fashion direction magazine. How instructive and informative it happens to be.
I risk sounding like an ancient bitter cat-harbouring maiden auntie here but to hell with it, i am gonna let it out anyhow. Here’s the gripe. Choice.
Now choice is supposed to be good. And it is good, to a point. stopping manipulative monopolies over-charging for necessities. But choice is now pissing me off somewhat. In fashion terms this ‘choice has extended to have approximately 5 ‘key looks’ per season r many more indeed. This is transparent and is the fashion industry’s way of squeezing pennies out of the public. This annoys me. After all, if there is only one key look per seson, this will restrict what the consumer needs/wants to purchase.
So, this Springtime you can choose (or be malleated and pressurised) into adopting the fluid nude look, which basically entails dressing all in floaty fleshtone chiffons (at a distance appearing to be totally in the buff) -still a bit parky for that innit? Ok, so you could cover up with key look No2 – the Mac. Now don’t you be thinking that the mac you bought last year will suffice here. Don’tcha be an asshole. The details will NOT be al la mode. This years mac is beige, not black thank you so don’t be thinking you could be getting away with being on the bandwagon without the till a ringing. No, no. Nautical is still news, buy a twee knit that you will wear twice, feel like a prat in then use as a duster in 2 years time. You MUST do 70′s boho(again) darhling! Yellow is big news too – what about a yellow blazer or jeans? What about looking like a deranged budgeriegar? Print pants are just… well, pants (if not vomit inducing and certainly not attractive, think MC Hammer).
My point is that, it used to be that once a year in summer either pastels or brights were in. In wintertime, it was either a black coat or houndstooth. Ok, not quite but the ‘c’ word (choice) is now working agsinst the consumer, as an anti-recession purchasing battering ram. Thou shalt conform, be bang on some trend and most importantly- spend.
Yes, i like to shop. I like new things. I hate being manipulated and I hate the waste of fashion. What i do LURVE is www.joebrowns.co.uk not so much fashionable as two fingers up trendy. A ‘f*ck-you-fashionista’ look that says, i have my own mind and do not conform. Festival chic that is reasonably priced, beautifully detailed and Yorkshire based. Yipppeeeee.

Gorgeous threads, fabulous service, no sh*t.
Really skint? Want to conform(really?) then check ebay, cover the yellow trend with cheap accessories or dylon an existing clothing item. If you really do have to part with cash then charity shops readily sell dodgy jumpers with bows, pictures of kittens etc, Better to spend £3 rather than £60 and you can then give it back in August having realised you will never wear that item of clothing. Not altruism but who cares.